Fear and Loathing in Farmville, notes by Soren Johnson from GDC 2010. (Via waxy.)

It's welcome news to me that many game designers have "open disregard" for companies like Zynga, and for slot machine game mechanics that rise naturally from business models that tie revenue directly to gameplay features. It's tempting to see Farmville make huge tons of money off of not much game development investment and conclude that what they're doing is a "good" idea.