This is BrainLog, a blog by Dan Sanderson. Older entries, from October 1999 through September 2010, are preserved for posterity, but are no longer maintained. See the front page and newer entries.

December 22, 2009

This TV commercial for City Harvest is pretty cool:

But the making-of video is especially cool:

An iPhone mounted to a makeshift motion tracking rig, with 3 "witness" cameras. It's almost as if I could do this myself with a desktop computer, $1,000 worth of software, and, well, probably mad skillz I don't have (the compositing looks hard). I like how even the City Harvest sticker was added digitally, but I guess that's the easy part.

(Via TreeHugger.)