This is BrainLog, a blog by Dan Sanderson. Older entries, from October 1999 through September 2010, are preserved for posterity, but are no longer maintained. See the front page and newer entries.

August 12, 2009

While My Guitar Gently Beeps, NY Times Magazine on the upcoming Beatles Rock Band game.

Nearly 20 years after their breakup, the Beatles helped kick the compact-disc era into overdrive in 1987, as their reissued catalog again climbed the charts. The band's remastered CDs coming next month will most likely be the last important milestone for that technology. In the current era of downloadable music, financial disputes have kept the Beatles conspicuously sidelined. That's one reason so much care is going into the new video game. While over the years there has been no shortage of Beatles merchandise, some of it crass, the decision to release the game on the same date as the new CDs is, as well as an irresistible marketing tactic, a signal that the game is meant to be an authentic part of the band's canon (as is McCartney's decision to show footage from the game during his current American tour). The Beatles are positioning themselves to once again play a significant role in the evolution of popular music — this time by embracing interactivity.

Tons of great background details in this article.