This is BrainLog, a blog by Dan Sanderson. Older entries, from October 1999 through September 2010, are preserved for posterity, but are no longer maintained. See the front page and newer entries.

March 9, 2005

The New Yorker on cell phone ringtones.

If a song can survive being transposed from live instruments to a cell-phone microchip, it must have musically hardy DNA. Many recent hip-hop songs make terrific ringtones because they already sound like ringtones. The polyphonic and master-tone versions of “Goodies,” by Ciara, for example, are nearly identical. Ringtones, it turns out, are inherently pop: musical expression distilled to one urgent, representative hook. As ringtones become part of our environment, they could push pop music toward new levels of concision, repetition, and catchiness.

(Thanks, robotwisdom. —??? Hey, robotwisdom is back!)