May 2, 2003

Here's the Honda commercial that everyone is talking about [Flash 6 version]. I like it too. An article on the commercial proclaims that it's all real, and took 606 takes to film.

TiVo's been good about delivering ads and preview materials I might want to see into the main menu. Those BMW Films are kinda fun on the medium-size screen. How 'bout it, TiVo, can you deliver this one?

comments...

Buy the DVD, you'll love it. I bought the VHS tape at the Chicago MOCA for $15. Everyone I've ever shown it to has freaked out. Aesthetic hint: watch the film and think "fire water air earth."

The commercial is a complete ripoff of a famous performance-art film, "Der Lauf der Dinge" (The Way Things Go) by Fischli & Weiss

http://us.imdb.com/Title?0094300

Some of the shots in the commercial are directly copied from the film. If you were interested in the commercial director's whining about 600 takes, consider that the art film was 30 minutes long and considerably more complex. It is obscene that this commercial is getting a huge amount of attention while The Way Things Go doesn't even get credit.

Thanks, Charles.



Der Lauf der Dinge is available on DVD.