The Paddle Company: "experts in our field because we make paddles... and only paddles." The game they're playing, paddleball, is a court game like racquetball or squash, using a paddle. Then there's paddle tennis, which I'm guessing is like court tennis, but with a paddle. Then there's padel, or paddle, which is also like tennis, racquetball, and squash, which involves a net (like tennis) and walls (like racquetball and squash). Here's a Spanish Padel page (translation courtesy of Google). Also, Padel.com has a few links, and sites for other paddle sports. Paddle paddle paddle.