Macromedia dives into the blogosphere.

"If we have an announcement to make, in the past the normal way to do it would be to go to each forum on the Web where people are discussing it and post it there," Chambers said.

Now he blogs it once, and makes sure the link gets out.

The important items -- the best Flash examples, the most interesting tips, the most pernicious bugs -- are passed through the developer community at blog-speed, which can be quite fast. The unimportant stuff isn't passed around as quickly -- which of course is just how it should be.