Magic Bullet Suite 1.0 announced at the National Association of Broadcasters conference. Developed by The Orphanage, a company founded by former Industrial Light & Magic visual effects artists, Magic Bullet brings professional post-production mastering techniques to Adobe After Effects, allowing filmmakers to (among many other things) maintain a film-like look while transferring between formats, emulate various film stocks, lenses and filters, lab processes and color correction techniques. Mac only (OS 9 and X) to start, with two versions: one limited to NTSC and PAL resoltuions ($995) and another with unlimited resolution support ($1995).