I'm continually amazed at how many cool things Amazon.com does-- and they often happen at all once around this time of year. As such, not every new feature gets the attention it deserves. In the last month alone: Look Inside The Book lets you read (or at least see) hundreds of pages, tables of contents, and front and back covers for tens of thousands of books. (If you don't see any "Look Inside" books, it's because Amazon is crazy; you'll see 'em eventually.) The new Magazines store makes it easy to buy magazine subscriptions for yourself or as a gift, and put magazines on your wishlist. The new Target store offers hundreds of Target products, from apparel to gift items to consumer electronics to Target GiftCards, with hundreds more to come. A hearty handful of new website features you may not even notice, such as further personalizing product and front pages with information about your pending orders. (Try visiting a product you recently ordered but haven't received.)

And just launched: Virtual Cardless Credit, no interest no payments for 90 days financing on orders over $200. "It's like getting a three-month, no interest loan to do all your holiday shopping!"