September 20, 2001

Ikea as the prototypical Teflon multinational. I don't much care for the anti-protester/anti-liberal/anti-anti-globalization tone of this Newsweek article, and facts cited are probably all old news to people more alert than I am, but I was (and still am) looking for substantiation of anti- and pro-Ikea claims. In trying to discuss how Ikea manages to dodge various accusations, the article could well be a clever PR piece contributing to that very effect. (It is Newsweek, after all.)

I'm interested in counter-articles on Ikea if anyone has any. And heck, if you have a labor-friendly furniture chain you'd like to recommend, I'd be interested. (Commentaries on taste are also welcome, though I already understand that McDonald's is lousy food.)

comments...

does that mean that i'm living in a house of evil? my entire apartment looks like a small ikea showroom. I think the key to this argument lies in the "swedish" names that Ikea gives to everything. I mean c'mon... one bed frame is called "Rektal"

IKEA is on a massive expansion spree: 50 new US stores in the next 2 years. Most cities are cutting them a lot of slack because of their good name. In New Haven they are demolishing a portion of an architectural landmark to make room for a 1,200-car parking lot. Check out these two articles:



http://www.architectureweek.com/2002/1113/news_1-1.html



http://www.yaledailynews.com/article.asp?AID=20832



if you want to help us in making IKEA live up to its PR, write to:

longwharf_group@snet.net