New Line Home Entertainment, famous in the DVD world for their Platinum Editions (which are great, even if their films aren't), is announcing a new branded line of special DVD features called Infinifilm. With Infinifilm turned on (just a feature of the DVD, select from a menu), menus of scene-related extras pop up during the movie, which you can optionally view. Their example is Thirteen Days, with historical clips.

That's not terribly cool by itself, but was is pretty neat is their DVD of Little Nicky has Infinifilm extras hidden as an easter egg. If you happen to have this disc, check out these instructions to get to the special material.