Wow, bidding is fierce on Apex DVD players on eBay. I've been bidding for one that's already running up to $300. The seller, who has sold many of these Apexes in the last few months, offered to sell me one directly for $319. On eBay they seem to be topping off at about $250, but it seems quite random. At least this seller seems to have plenty, so if I can't win at a reasonable auction price, I haven't completely lost out.